What is UP with our world?
i know the title of this blogg alludes that it might be a serious post. not really. i just needed to comment on a few things that are fucked up.
i am sitting here doing my homework and tv is on in the background and i hear the song by that band EMF? you know the song. You're Unbelievable! Apparently Kraft is now using it to sell a new product called Crumbles which, to the best of my knowledge, is just crumbled cheese. i guess it's too hard to crumble the block of cheese yourself?
anyway, Kraft is using You're Unbelievable to sell Crumbles and the old chorus, which you may be familiar with is:
The things, you say
Your purple prose just gives you away
The things, you say
You're unbelievable
here is Kraft's version:
The thing, you crave
That big cheese taste just blows you away
The thing, you crave
You're CRUMBelievable
WTF?!?
here i will add a quote
some of you may not know this about me but i am really into cooking. i developed my cooking prowess by reading cookbooks front to back and watching the cooking shows on PBS (looong before the food network). one of my favorite cooks/chef (not sure which) is Jeff Smith, the frugal gourmet.
smith was a minister and started hosting his show on PBS after he created a class called "Food as Sacrament and Celebration." sounds a little religious-y but his show was insightful and human and he talked about things that really resonated with me. one thing he said, and it has stayed with me for 15 years or more, is he believes that pre-shredded cheese is what is causing the breakdown of society. i know, sounds dumb. but if you think about it, i believe smith is saying we are all looking for the quick fix, the easy way out and no longer pull out the block of cheese and the grater and really experience what it means to be present and active and to work hard (or you know, what ever) and instead we reach for the bag of pre-shredded cheese because it saves time, saves our knuckles maybe, and is the easy way.
that said, as i was searching the web for info on him i found out he died last year AND that he was accused of pedophilia. WTF!?!?!
dear jack, you're one step away from tom cruise
i was watching that charlie rose show the other day and The White Stripes were on. jack and meg were sitting at a table being interviewed. rose had a question for jack, something about how has he changed since he first started the band, something like that. and jack responds that he hasn't really changed that much that he is still searching for that pure music, what he says the white stripes are all about, a white kid from detroit trying to sing and play the blues without being too obvious about it, but no, he hasn't really changed.
and i look at him. jack. and he is sitting there at the fucking table with a black seersucker suit, out of control old-timey facial hair, one of those straw hats with the black band and a fucking CANE that he has propped up next to him with his hand resting on it. who is he? colonel sanders?
(btw, i found this while i was looking for pics oh, and he married a MODEL)
story telling
so the tv was on while i was doing homework because i had just got done watching this show that was on last night, during primetime, on KRON. it was called Porchlight and i think they have a show once a month at cafe du nord? anyways, a few 'storytellers' are invited to share a story on a specific theme and they have 6 minutes. what's really cool is, about halfway through, the hosts draw 5 names out of a bag and those audience members get to come up onstage and share a story, on the same theme, for a minute! matt gonzalez (love him) was even on. most of the stories were funny except for his. his was endearing. i have a matt gonzalez story!
matt gonzalez is so dreamy. when i lived over on oak and webster, i used to walk to that walgreens on haight. one night i walked over there for some "feminine products." i don't know if you do this, but before i get to the "products" i like to browse the makeup, look around, peruse the magazines and as i get to the back of the store where the pharmacist is, there was matt gonzalez! picking up a perscription! so i have already browsed the store and ready to grab the "products" and run, but now matt is in the store! i can't be carrying around tampons when matt gonzalez might see me with them!!! so i hung around the magazines, conveniently near the perscription counter, until he left.
ok that's all i have.

10 Comments:
HAHAHAHAHAHA!!
I saw Matt Gonzales at the Makeout Room once. I was heading out and I didn't realize who he was and I looked at Ted and said "what's with the loser in the suit?" and he said "Uh, that's Matt Gonzalez". Oops!
Jeff Smith died?? I had no idea. His cookbooks and his whole approach are just so great.
tampons are nothing to be ashamed of.
matt would have been proud!
hahaha! i'm not ashamed of tampons! i just didn't wan't matt gonzalez to fall in love with me and his first memory of me in his head is with a 40 pack of OB.
I saw Matt Gonzalez once downtown and I was staring at him because I thought he looked familiar, not realizing who he was at the time. Anyway, he came up to me and shook my hand and he wnet about his way. Good thing I wasn't carrying any tampons.
Jojo
hez - i saw the "crumbles" commericial today! wtf?!? has the world gone MAD?
i didn't, however, see matt gonzalez. oh well.
oops, i meant 'commercial'. i can spell. hee hee.
I think the best use of a song in advertising is Carnival Cruises using Iggy's Lust for Life. I suppose it doesn't matter when all they play is the chorus, but knowing that they're using a song about drug addiction to advertise a cruise ship is pretty friggin' awesome.
I came to lying in a puddle of my own sick in front of my television. I had blacked out after having witnessed Kraft's cumbelievably bad commercial for their latest snackable cheese product.
Thanks for having the wherewithall to copy down and to post the words to their jingle. Now I can die in bite-sized pieces.
P.S. I just heard a Kentucky Fried Chicken commercial using Sweet Home Alabama. Yup.
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